Venelin Terziev: COVID‑19 pandemics і його impact на Bulgarian universities в контексті нових віртуальних повідомлень про соціальну систему і маркетингову політику

The monograph addresses the changing social processes in the pandemic situation that has occurred around the world. The study presents analyses of the labour market situation in Bulgaria during the pandemic crisis and some solutions to new challenges to the higher education system. Special emphasis is put on the differentiated effect on higher education institutions, depending on the field in which universities carry out teaching and research activities, as well as on the peculiarities of the university business model in the changing environment for development of the higher education institutions. An attempt was made to analyze the emerging critical processes in the labour market, the prospects for action and the post-crisis measures, as well as to forecast the future actions.